The international campaign “Study Tech in NL” was launched at the beginning of November. This campaign aims to enthuse international students about studying and pursuing a career in technology in the Netherlands. It is an initiative within the national Microchip Talent programme, which is part of the Beethoven Plan.
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The campaign was set up by six collaborating Dutch universities of applied sciences: Fontys University of Applied Sciences, Inholland University of Applied Sciences, Hanze University of Applied Sciences, The Hague University of Applied Sciences, Saxion University of Applied Sciences and NHL Stenden University of Applied Sciences. Together, they want to attract and retain more international students for the chip industry in the Netherlands.
The Netherlands as a technological hotspot
From smartphones to medical equipment: technology is everywhere. The basis of all these innovations is the semiconductor. The Netherlands plays an important role in this sector worldwide and offers students many opportunities to develop their talent in a practical, innovative and international environment. With thousands of vacancies in the tech sector, the Netherlands is an attractive place to build a future in technology.
Joining forces with universities of applied sciences
The Dutch government sees well-trained technical talent as an important prerequisite for the growth of the microchip sector. That is why a total of 450 million euros has been made available within the Beethoven initiative until 2030 to train 33,000 additional technical professionals.
The “Study Tech in NL” recruitment campaign is helping to achieve this goal. The universities of applied sciences are targeting Italy, Portugal, Spain and Turkey with online campaigns. Interested parties are referred to the website www.studytechinnl.com via social media and advertisements. There, students can find information about courses in IT, technology and engineering, and can click through to the websites of the participating universities of applied sciences.
Universities are also participating
In addition to universities of applied sciences, Dutch technical universities are also active in the Beethoven initiative. Since September, they have been running their own campaign via the platform www.hightechuniversities.nl.
There is close cooperation between the universities of applied sciences and universities, with knowledge and experiences being shared. The first results of both campaigns are expected in January 2026.
